In January, our first Back to Work Marketing Brunch of the year gave local business owners the chance to receive help in marketing their own business. With many of the questions leaning towards the customer journey – the way you guide your prospective customers from information gathering to purchasing – with help being given on the different strategies that can be used to communicate with your customers. Not all of your customers will be at the same place in their buying journey; you’ll need to guide some customers towards your brand or products more than others, until they’re ready to buy from you. It is essential that you use different messages and different ways of providing information to your audience, depending on where they are in their journey until they are ready to purchase from you.
The need for different marketing strategies for selling to your end customer or for selling to retail outlets was also discussed, with an importance placed on targeting your audience based on the specific information they require. But your marketing or business performance will never improve if you don’t take action on the things you have learnt! You can consume all the free content and advice but if you don’t put into action what you are learning then you don’t get the benefit. Simples.
Our Back to Work Marketing Brunch can help as it enables you to pick the brains of local experts, connect with like mined local business owners. This helps you feel motivated to take control of marketing your business following the Easter break, where chocolate-induced sugar rushes tend to distract us from tackling anything but the business-critical tasks!
Back to Work Marketing Brunch
Tuesday 7th May 2019
10am – 12pm
Whether you have experience of marketing your business, or you’re lost in the world of marketing acronyms, the Back to Work Marketing Brunch can help. With industry experts on hand to offer advice and inspiration and local business owners to connect with, the Marketing Brunch can help you find the motivation to start or improve the way you market your business. The event runs for 2 hours with everyone having the opportunity to ask their specific questions, join in open discussions, share their experience and learn from others across a wide range of marketing, copy writing and design topics.
If you’d like to get inspired and take control of your marketing, our next Back to Work Marketing Brunch will be on 7th May 2019 from 10am-12pm.
Book now to avoid disappointment – plus take advantage of our Early Bird pricing to save £10 when you book before the end of March.
Who will be answering your questions?
• Alex Dyett, Graphic Designer from Flickering Light Studio will be taking all your design related questions from branding to printed graphics to website design.
• Claire Davies, Business Writer from The Greedy Wordsmith will be answering all your copy related questions from writing press releases to crafting core messages and unlocking the stories in your business.
• Louise Mason, Marketing Specialist from Your Marketing Specialist will be on hand to talk marketing strategy, tactics and technology when it comes to implementing your marketing activity.